There’s a fact that is worth considering: 80% of home buyers search online while researching for a real estate and that more than 95% of them are looking for local property agents. There’s been a multifold increase in Google searches in past 5 years pertaining to this sector. In other words, you can’t afford not to be visible locally as these are your real consumers thus, making it imperative to take advantage of powerful Google Places. Today businesses spend tremendous amount of resources in terms of time and dollars to gain marketing advancement on real estate website design, paid search and organic search strategies while, overlooking and often underestimating Google Places.Google Places was launched in 2009 as a free online yellow pages to facilitate businesses to create online office addresses in their native places of operation to be found on Google Maps. Using Google Places, businesses in a particular area will be ranked to appear in search results if the user is in the same general area searches for specific keywords. If a business has registered on Places with their relevant information, it will appear as a pointer when a relevant search query is entered in Google Maps.Following are the ways to use Google Places for your real estate business:Listing your Real Estate business: The initial step is to create your listing and presence on Google Places. This is fairly simple: Log on to Google Places with your Google account, submit pertinent information about your real estate business, facilitate the required documents to verify your business identity (like website, business card etc.), and then Google will take some time to review and approve your listing.Optimization of your listing: Content that you write while listing your business is an important aspect and must be dealt strategically. You have to make sure that you make it relevant and use appropriate keywords. This effort will come handy to improvise on the organic search rankings for your real estate business.Business Images: Images are very important aspect of a business listing as it adds to the business credibility, help business target right audience, gain interest of online browsers and make listing relevant. Therefore, wisely choose your business images with plenty of photographs and videos, describing your real estate business.Reviews Matter: As you are aware that positive customer experience and reviews is the best thing that can happen to any business and such experience can’t be generated only from your real estate website design. Clients usually build an opinion about a business online and hence customer reviews are a great way to promote your business. Your Google Places listing allows for your customers to write and post reviews to your space therefore, use this wisely to create a healthy environment for your real estate business.Small Things Matter: While setting up your listing, fill out the each minute detail including company phone number, business categories, hours of operation etc. Therefore, 100% completed profile gives you added advantage and goes a long way to complement your overall marketing campaign.
Whether you run a business or are just an ordinary person interested in the stock market, you would need to make sure that you keep yourself updated with the latest happenings in order to make the maximum profits.There are plenty of ways to make sure that you don’t miss out on any crucial information and one of the best ways to do this is by signing up to various news sites as well as subscribing to various hardcover magazinesWhen it comes to the stock markets, you need to make sure that you keep yourself updated with all forms of news and not just business news because just about anything can have an impact on stocks and shares.Some of the magazines and websites that you should follow would fall into the following categories:FinanceEvery newspaper across the globe consists of a finance category and the reason they do this is because almost everyone keeps a sharp eye on these pages. These magazines would help you out in many ways as they would let you know about the new and upcoming businesses as well as the various changes taking place in international markets that could affect your business or shares.TechnologyTechnology they say is an ever blooming filed and we all must agree as there are plenty of changes taking place each and every day. What’s in vogue today would be out dated in a few months from now and hence you need to make sure that you follow these magazines closely if at all you invest in tech firms – because, a small setback could lead to a drastic fall in their share prices.PoliticsAnother important niche that you need to stay updated with is politics. Politics even though it may not seem important has a huge impact on stocks and shares. Changes in this field could probably have the largest impacts – it all depends on the firm you’ve invested in.Therefore, if at all you want to remain above the loop you need to make sure that you subscribe to informative and trustable magazines and websites. One of the major benefits of rivalry amongst various news providers is the fact that they all strive to get you the latest news minutes after it’s happened.Today with social networking, you would be able to stay updated on the move as most websites post the latest news on their twitter feed.
It’s correct that social media marketing is here to stay and persists to grow and evolve. If you aren’t growing and evolving along with it, you may as well not be doing it. Most b2b wholesale e-commerce businesses (even the hesitant ones) have made business profiles on social networking platforms but many still struggle to find success. That’s mostly due to the fact that they are insanely trying to figure it out as they go and don’t have a right social media strategy in place.They also could be creating some innocent (and not so innocent) mistakes that are slowing them down. It’s vital to comprehend that social media is a slice of an effective search engine optimization (SEO) strategy. So there’s more at stake than using social media as a means for generating traffic.Tips to help enhance your social media strategyUpload Pictures And VideosIf you really wish your social posts to get noticed, it could be very beneficial using images/pictures/videos to facilitate bring attention to your account. In other words, since social media is a visual platform, what gets noticed the most are photographs and videos. Facebook is putting more focus on visual appeal with the introduction of Timeline and the acquisition of Instagram.Add Social Sharing ButtonsYou could help construct momentum to your social media profiles by encouraging people to share the content that you have posted elsewhere. Append these buttons to your blog, website, and email newsletter content. You don’t need to do all of the work. Let your target audience promote you in social too.Post Catchy ContentBeing simple going is easy. One of the key goals of social media is to discover a way to involve your followers. This is done by posting quality content that people will find interesting. If you’re persistently merely posting links, followers will lose interest. You necessitate mixing up your content so that you can keep your audience involved. Keep them engaged by asking questions and getting review/feedback. Certain, it’s okay to continue posting links, but it’s vital to remember that social media is about being social, which means that you must involve your followers by interacting with them.Don’t Muddle Your PostsOne of the most important things to remember when using social media is that the posts need to add value. In other words, a social media post should be precise and clear to read and understand. When you clutter your posts with too much detail, it makes a poor user experience. For instance, if it contains too many links, tags, hashtags, etc., it can take awhile to find out what the actual point of the post is. Keep your posts uncomplicated as well as straightforward and keep the ‘extras’ to a minimum. When people see that your posts are very useful and uncluttered, they’ll be keen to follow you.Utilize Twitter SearchWhen you utilize Twitter, using the search feature can facilitate you increase your efforts in their network. Begin by finding for your brand name, industry, or the services that you offer. This is the best way to search people that are seeking for what you have to provide. You can also utilize it as a way to find inspiration so that you can develop content as well as blog posts based on popular search terms. In other words, a search feature is a precious tool that will facilitate you maximize your efforts on Twitter.Reply To EveryoneReplying to your followers personally can facilitate boost the effectiveness of your social media accounts. If a follower takes the time to re-tweet, share, or comment on a post you must take the time to thank them. Several online wholesale distribution businesses make the mistake of just reaching out after getting a complaint. A ‘simple thank you’ can go a long way.Work At It Every DayIn order to be triumphant in social media, you need to remain active. For a petite business, 30-60 minutes a day might be sufficient. Larger businesses need a dedicated media person or team to manage it all.If you follow all these tips, you’ll develop an effective social media program that will not only bring in traffic but that will also create the signals that are an essential slice of your SEO efforts.