Social Media Advantage For Brands

Social media has become mainstream and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management. It is clear from every angle, except from view, that most brands are overlooking the “social” in front of the social media. This is what sets social media apart from other kinds of media. To excel in social media, you begin with cultivating a social media mindset. Most have not understood what this platform offers.All that we are currently doing is majorly titled toward social media abuse which is based on advertising and shameless ego promotion. This affects corporate brands more though.Most have concentrated mainly on mainstream traditional media. They have neglected or can we say they are unaware that the only way to survive in this time is a two-way communication media which embraces not only the traditional but online media platform. As we know, the current trend today is for brands to first learn about their brides-customers, get their attention through the use of social media platforms like blogging, Youtube, Xing, Facebook, Del.ici.ous, Bookmarking, RSS, Podcasting, videocasting, Wikis among many other available online media.The evolution of these new media has opened up opportunity to seek opinion, interact, court, date and offers irresistible proposal that will hook the bride. Today customers are no longer buying one mode fits all offer by the traditional media. Some corporate brands here seem to hinge non-participation in online community building on such excuses that we are not yet online, neither are there recognized consumer fora which have major convergence of consumers online. Also no regulatory authority here pays attention to or gives any attention to whatever they have to say can. They also claim that online forums here have no impacts on corporate performance. Some also claim that social media is alien to us. My answer is that social media is not alien. The fact remains that many things had been part of us only that we do not accurately labeled them until the westerners help us out.The idea of social media, content marketing is rooted in cultural rituals where a couple gets engaged before they could start dating. The process require that suitor’s intention has to be established through family contacts, integrity checked and a cogent promised is made that he is interested in a serous relationship and not flings. Without these background checks, no one officially allows the intending couple to start dating. If this is violated then, the bride to be would be disciplined.Drawing a parallel in this ancient ritual, the customers want the brand today to show that what matters is her, not money making. The customers want to be sure that out of arrays of suitors-products, services- your brand can take the initiative of starting a conversation, the customer wants to be sure your brand is not just flirting, looking out for short flings but a real relationship that will enhance her lifestyle. Brand through social media, content and social marketing set up a bate by loading the right words in their contents to convince, educate, entertain the bride that they are out to make her life better even before selling anything.Customer wants to see how much of your intellectual property will be made available without charges. The customer wants to find out you are a giver. One of their love languages is gift sharing. A giver without string attached always takes the show. Social media, content marketing requires a lot of commitment. It takes time before social media and content marketing make huge impact. Any brand that can show high level of commitment in social media will always carry the day.Typical case studies of brands with efficient use of social media include Tony Hseih. Tony followers in Twitter today is over one forty million. Hseih is the managing Director of Zappos.com. Tony through his ‘tweet’ has course to meet with customers at a bar while many in his position will rather hide under the guise of busy schedule. Tony uses Twitter to build interaction with customers; he uses twitter to solve problems for clients. The strength of Tony Hseih and Zappos communities has been used to strengthen relationships with Zappo’s brand offline. Zappos client freely gives their ideas on what they want. This aids, leads to co- creation of brands products, services.As busy as Richard Branson of Virgin group is, he also maintains a twitter account. He has used his twitter account to answer questions from angry customers as well as virgin potentials. The virgin group also has an integrated website that allows news update, blog among others. Southwest Airlines has used social media to build strong connection that impacts on the brand’s offline interactionA good example of the use of social media to spread messages and connection was recently demonstrated by Michael Jackson’s personal doctor. As we are all aware, it was once insinuated that he killed Michael Jackson through drug overdose. About a week ago, he used YouTube video to spread his part of the case. This video spread across the internet as well as mainstream media. Popularity of virtual community has been soaring high with more people paying attention from academics and marketing communications practitioner discussing it in advance countries, yet Nigeria brands have assumed ‘I do not care attitude’. Nations and brands are not considered backward just because of their location but based on attitudes, disposition to the use of technology that will aid progress. Building emotional connection, loyalty with the brand is becoming an easy thing through social media.Social media has become a great platform to identify with, interact, communicate brand element. This often starts in online forum and lead to offline beneficial relationship. Today, nearly three billion of the seven billion potentials are now connected in social media platforms. Agreed the ratio is still slow here but the number is increasing daily. Through social media brands can ignite confidence in the hearts of the bride, build thought leadership. Your brand competitors may have better product, services but will surely lose out to you if you can build strong connection with them before you ask them to buy through massive advertisement.If your brand can give away enough information, answers to concerns and prove that you are on the verge of seriously neglecting your own best interest, of tight schedules, in order to serve these greedy, needy brides that desire your brands become more open, honest with them which is the essence of social media. Social media do not allow cover ups, unnecessary protection of corporate brand’s failures. I am of the opinion that if our banking industry’s Managing Directors have been active in social media, there is possibility of gaining public sympathy instead of this anger, tantrum they are now receiving from various angles. Their followers would have been able to defend them and take appropriate position that may have given them soft landing in this trying period.Since our brands have concentrated on one form of media, mainstream, tell me why should their brides not block out their useless bragging through advertising? Tell me why is it difficult for brands n our environment to see handwriting on the wall that their brides now desire their authentic voices that are not coloured with jargons of self- serving moneybags? The brands’ brides are now also afraid; skeptical of marketing. Why should the brides be loyal when the element of trust is shaking?Having established that let us now examine proper way of participating in social media which is now being exchanged for web.2.0. For brands to actively participate in social media, brands need to observe, listen, find clients’ hibernating medium. In doing this, brand should first define its social media strategy through careful evaluation of brand’s resources, analyze the target audience, and identify objectives. Having done this, brand must carefully pick or access platforms that fit their goals. This will inform the decision to run a blog or just to participate in other forums like Twitter, Facebook, discussion board, social media bookmarking, stumbleupon among others. Be sure you know that such platforms are used by your niche audience. Identify the top influencers of your industry online through recognitions given to their opinions, comments, awards etc.To do this effectively, brand may consider creating the position of community or social media/knowledge management manager or hire consultant who has track records in skills like community management, online reputation management, monitoring, tracking, podcast, video cast, web links etc. These skills do not require a programmer’s knowledge and in actual fact, they are used by customer relations, brand, and Public relations experts. The only requirement is passion that is backed with proven results. The said manger or consultant must also understands forum rules, reputation software, know how to distribute contents without creating offense as this may be counter productive. Great ability to create qualitative content for blogs, create profiles and claim such blogs in online directories is also essential. Social media, content marketing, management is seen as collection of open-sourced, interactive and user- controlled online application used to expand the experiences, knowledge and market power of the users as participants in business and social processes, the social media landscape is basically about conversation before any marketing campaign.Brands must therefore consider Rajesh Setty’s suggestion that it must demonstrate that your brand cares, is curious to find out what is the concern of the customers, contribute, make sure the content is worth their attention, clarify issues, build conversation that will lead to strong relationship, bring in a lot of creativity, demonstrate the brand’s character and values cherished, build community, tribe, brings change, instill courage and be highly commitment to a cause its believe in.Let me conclude this piece by highlighting how brand can start participate in social media and content marketing. Content marketing is an art of understanding what your customers’ want, need to know and the science of delivering it to them in a useful and compelling way. The content has to be engaging in a useful and compelling way. To start, the brand has to build trust and credibility. This is huge work. This becomes easy if your brand can take time to listen to customers first. By that brand discovers their problems and the content is therefore tailored to provide solution.Avoid talking too much about your brand or your expertise as much as I do know the fact that your brand need to establish the line that your brand is worth their attentions. This can make your brand’s efforts become suspect. Your customers want educational content without initial marketing spin. The content also has to be compelling, entertaining to earn the scarcest entity on the wed- time/patience. Great content must guides, clarifies, enlightened and connect. The language of the content has to be in tune with your industry. Contents that solve problems drive traffic and increases sale rate.Social media and content marketing make your clients see your brand as unique resource, trusted advisor and a brand that makes them look good. This will make them to gladly exchange their money and loyalties for your commitment to the relationship. When you have so much to give, they will not wait to tell others about your brand. There are some other factors that come into play here but let us conclude today’s piece by saying that brand has several opportunities when it annexes the two way communication of mainstream and evolution of new media.

Business Travel Tips

Business Travel Tips; Reduce Stress and Enjoy Yourself Traveling for Business is Less Stressful When You Take Time to Prepare and Organize.Here are a few tips for your business travel that will make that time away from home just a bit more enjoyable. Let’s start with packing for business travel. Start with the purchase of a good carry one bag. Any seasoned business traveler will tell you carry on is the only way to travel. It will keep you out of baggage claim and you will never have to worry about lost luggage. Buy a couple of good quality pieces constructed of polyurethane-treated fabric that have nylon zippers. The polyurethane will keep the moisture out and the nylon zippers are far less likely to snag.Consider keeping a duplicate of as much as possible when it comes to those things that you use on a daily basis such as your toiletries. This way you won’t have to worry about unpacking them when you return home. They can just stay in your business travel bags. You may also think about going to your local drugstore to purchase trial sizes of your toiletries. Try to pack your bag with space saving in mind. Cut down on the number of business suits for example by packing alternate shirts and ties that will go with the same suit.Women can change the look of a suit with different blouses, scarves, sweaters or jewelry. Pack socks and underwear inside your shoes. Not only does this save space but it will also help keep the shape of your shoes. Pack your belts around the edge of your suitcase. When considering the items to pack think of those things that are necessities and those items that may make your business travel just a little more comfortable.Here is a business travel tip when choosing your mode of transportation. When choosing transportation for business travel the distance that you will be traveling should be considered. Although air travel is the first choice when it comes to long journeys for a shorter trip that is only a couple of hundred miles away a train or automobile may be the better choice. Take into account the time you would spend traveling to and from the airport. Also, don’t forget to consider the amount of time taken at the airport to check in, board, disembark and then find transportation to your final destination etc.If you do choose to fly consider alternative airports just outside your departure and destination city. Typically these airports may have fewer flights but also will have less chance for overbooking and delays.Always try to stay in hotels that cater to business travel. Most of these hotels will have high- speed internet access and will offer access to business machines. For unbiased reviews from other business travelers just like you we recommend that you research
hotel reviews at TravelPost.comOne of the more important business travel tips is to check your cellular service prior to leaving for another city. Check with your cell phone service provider. You may find that they don’t provide service where your business travel takes you and therefore you will need to find an alternate carrier for this trip.Can you imagine not finding out until you’re there!Hope that you will find these business travel tips helpful and may all of your business travel bring further success!

Managing Temporary Employees in the Construction Industry

Temporary or agency employees are a vital resource for management in the construction industry. They are used to meet a short-term need for labour, generally of a specific skill group, without the need to keep many individuals on the company’s books. Although the cost may be more expensive as a per-hour rate, if you take account of employee tax, pension/superannuation payments, management time and HR for each full time employee, using agency employees becomes a very attractive option.One potential pitfall is for a management gap to occur – who is responsible for the employee’s development and growth? The agency who employees the individual or the company where they are deployed? To get the most out of the agency staff they need to be managed on a daily basis, and this is best done at the place of work. Below are the key areas which need to be addressed. One individual needs to be responsible for managing all agency employees and this should be built into their job description – this is to maximise the value from agency employees. Management need to accept that there is some cost in time and resources when using agency employees.Preparation Before agency employees are brought in, ensure that you have the right equipment for them to do their job properly. Someone commencing work as a site cleaner may require cleaning fluids, cloths, mop & bucket, broom, dustpan & brush and protective gloves. If you do not provide the right equipment it will give a negative impression of the standard of work expected from them and may prevent them from completing their tasks. Create a structure for each day regardless of how frequent agency employees are used. It is important to document the structure of the day. This will help them feel comfortable, know what is expected of them and give them an opportunity to raise any issues they may have (health and safety, skills etc).Create a structure that defines activity to be carried out in the morning, lunchtime activity and pre-finishing. You can include meetings with them in the morning or after lunch to check on progress.For example: 7.00: Open entrance gates, open equipment store rooms, 7.15: Meet with supervisor, 13:00 – Ensure all food waste is removed from lunch room, 16.30: Close gates, close store roomSet time-frames for workA simple and effective management tool – setting time-frames clarifies expectations for both sides and can be used to discuss any issues if the time-frame is not met. Even if there is no urgency over a task being completed, ask for “this to be done by the end of today” and it probably will be.Explain why something needs to be doneGiving some background into the task that you want done will help the agency employee to frame their work in a bigger context, improve their understanding and drive their motivation. If they are cleaning, explain how keeping the site clean is important in reducing accidents or damage to equipment and finished work.Assume they don’t know what to do until they show they have the skillsAsk most men if they know how to use a angle-grinder or a jackhammer and they nearly always say “Yes” – especially on a building site! When dealing with new agency staff or giving a new task to existing ones, work with them and show them what to do the first time. Check they are happy and reduce the risk of mistakes and accidents.Use different styles of management for different peopleThis is one of the toughest things to get right with full time employees and a nightmare with temporary staff. How do you know if someone works best with regular supervision or by being given a task and allowed to use their initiative to complete it?My suggestion is to start cautiously – frequently check on progress and have several, short discussion with them each day. At the end of each day, check if they feel the level of supervision is OK and work with them to find the right balance. Ask them questions about what they have done. Years ago, sales people realised that using open questions gets more information out of customers than closed (yes/no response) questions. When speaking to agency employees, use the same tactic to open communication channels and get honest feedback. Try “How did you do today?” or “Can you talk me through what tasks you did today”Provide feedback – especially positiveManagement is a 2 way street and people need to feel they are getting something back for the work they have done. Yes, they are getting paid, but money is not a key motivator for most people. Job satisfaction and feeling that you contributed towards a goal are much more important. Make sure that agency staff are told when they have done a good job – it is often the last thing on a busy managers mind so make it part of the daily structure to say thank you.In summary, spend as much time and effort managing agency employees as you do on full time employees and you will be rewarded with motivated, engaged people who contribute to your business.