Uncovering the Mystery of Social Media

“Those who dwell among the beauties and mysteries of the earth are never alone or weary of life.” — Rachel Carson. Social media has made sure that people will never be alone. There is always a way to connect to others.Many business people regard social media as unexplored and mysterious territory. There is a vast volume of content that is being offered up online on a very regular basis. It may seem difficult at times to sort through the massive amount of content in order to find the gems that are really valuable.The actuality is that social media marketing is a lot more straightforward than you might think. Basically, social media takes ideas that have already been presented to the world and presents them in a new way. The ideas are not new. Only the method or approach is new. In essence, social media is based on some very simple activities or techniques. They are:
Listening: When you listen (really listen), you are embracing information that will keep you on top of what is happening in your industry or niche. You pay attention to what your competitors are doing, which trends are important to follow, which new products and services might help you in your business, what is going on with pricing, and of utmost importance, what people are saying about you and your business.The concept of listening is certainly not new. Business people have been listening since the beginning of time. They have used a large number of tools to help them listen more effectively and efficiently, such as conversations with vendors, reading trade publications, analysts’ reports, trade association newsletters, seminars and other sources.With the popularity of social media, your listening skills have become better because it is now easier to talk to people about your business and you have many more and newer tools with which to listen.One very effect that social media has caused to happen is the elimination of a great deal of the negative feelings that existed in communications with customers. In the old way, people would write and mail letters to companies if they had a complaint about a product and/or service. That took a great deal of time and effort. However, with the advent of social media, it is much easier and quicker for customers to express their opinions, as well as people being able to reach many more people.
Networking: Business people have been networking forever. Networking has always been an extremely important way to meet people and start to build relationships for business. For a very long time, all of the networking was in the form of face-to-face meetings, at conferences, forums, seminars and a myriad of other industry events.Face-to-face networking should not be replaced with online social networking. Both types of networking are important and one complements the other. Everything that is connected to social media seems to happen much more quickly than when it is real time. The beauty of establishing and maintaining relationships with people through the Internet is that you are not limited to a specific geographic area. You can interact with people anywhere and everywhere.Regular networking etiquette applies whether you are networking online or in person. You introduce yourself, ask the other person what they do, try to contribute something interesting and valuable to the conversation, etc. Just don’t try to give them a hard sell.Also remember that your approach to social media networking is not the same as your approach to your social media marketing strategy. Your marketing strategy is something that needs to be well thought out and executed carefully. The results will not happen overnight but they will happen. Social media networking will give you immediate gratification but your social media marketing strategy will not.
Interacting: After you have successfully networked, you will want to interact with your fellow networkers. When people interact, they are starting to get to know each other better, gathering more information about one another and asking questions. Interacting used to be done over the phone traditionally. Over the last two decades, the phone has been replaced with Email.Social media makes interacting with other people easier than in the past. It is very simple to answer questions from customers and potential customers and customers who haven’t even reached the stage of being potential customers yet. When you respond to questions, you are providing many people with instant gratification. When people interact, they discuss matters that are important to them and topics of interest to them. Many times, that includes speaking about products and services that are on the market, including yours.
Engaging people: Engaging people online is a vital part of your success with social media channels. An excellent way to engage people is to end your content with a provoking question. You can even be the first to answer your own question to get things moving. You will see that people are interested in the discussion and everyone will want to give their two cents.
Sharing of information: Before social media, it was a lot more cumbersome to share information. People would have to go to the trouble of mailing information or picking up the telephone. Email helped eliminate some of the difficulty but people would only share information with people in their Email address books. Sharing and distributing interesting and valuable information is simple, quick and efficient now.
Promoting products and services: Promoting your brand and products and services couldn’t be simpler with the emergence of social media. At the core of the success of social media lies the magic of interaction. When people are willing to participate in discussions about the offerings of businesses in their industries, there is no more effective way to sell.ConclusionIt is critical for all businesses to keep up with social media and what people are saying, feeling and buying. Any business that chooses to ignore social media and connectivity with other businesses will not be around for a very long time. Social media isn’t really mysterious at all. It is exciting, highly effective, and wonderfully compelling but it is not mysterious.

Reasons Why Business Owners Think That Social Media Is Not Worth It

Quite a few company owners and others remain uncertain that social media marketing is useful for their business and some believe it is simply too complicated and not worth pursuing. Whilst some of them may have done it improperly, others might be right about that. It is extremely important to look at a couple of factors to be able to figure out what to anticipate from social media marketing before you begin your campaign. The reason behind why lots of individuals think that their social media marketing is unsuccessful is based on their wrong expectations. In simple terms, their social networking campaign didn’t fulfill their requirements within the time period that they had in mind. To avoid having this trouble make an effort to take into consideration your particular business and set fair expectations and deadline.Social media marketing may not be the most effective option to your business and that is one factor that ought to be considered. While you don’t need to completely stop your social media, you ought to take a look at the facts of success within your marketplace or industry.The kind of business you are a part of directly correlates to the scale of your social market. For those companies within small geographical areas or very specific niche markets, it isn’t realistic to anticipate to have a very high number of followers. Consequently, it is simply more reasonable to invest little percentage of your resources, and also have expectations accordingly prior to considering your social media marketing efforts failed.Conversely, you might be in a business that is a whole lot more open to people to assemble fans and followers. When this is the scenario it might be more beneficial to raise the investment in resources to be able to promote and engage your business.The length of time that’s needed to be able to be accepted socially is one other issue social marketing can encounter. The very fact it takes a fair stretch of time to build up relationships links back to this matter. Most of those who quit on their social networking campaigns are, once again they were under the wrong impression of social networking. The relationships within social websites can be associated with a real life relationship as they develop as time passes. It isn’t likely that your sales will increase greatly or momentum will be created within a few weeks or possibly a few months of developing these relationships.Whether or not you possess credibility within an industry has an impact on how strong the relationship you can develop within social media. Trying to transform right into a credible authority or perhaps source through completely counting on the use of social media is stupid. In order to get accepted in the social community your credentials must first be coming from sources apart from social networks. While social media might not solely be utilized to create credibility, it is another way to increase the amount of credibility you already have.Starting or implementing a campaign in wrong media platforms, attempting social media with no plan, or even the quality of your product or service can also be the reasons your social networking campaign may not succeed. Nevertheless, with that being said, it isn’t any reason to stop using social networks. Instead, having a reputation in online community is one thing all businesses should ensure. The important part is being in the position to look at the truth of your industry and considering practical expectations in just a reasonable timeline.

Social Media Success: 6 Brands to Learn From

We know you have heard this hundreds of times by now, but we will say it again: “Every business willing to grow must be active on social media.” However, posting content weekly or daily and answering fans and followers’ inquiries sometimes isn’t enough. What every brand needs is mastering social media in its own way. To do so, brands should act differently and uniquely. So as a social media agency, we decided to share with you 6 ways that made 6 successful brands on social media:

Smart response: In the last week of August 2016, Skyscanner’s Facebook account became the “talk of the town” due to an astonishing reply to one of its fans. For those who don’t know it, Skyscanner is a search engine for flights, hotels and car hire. Switching back to the story, one of its users found a baffling suggestion when checking for a flight, so he left a “sarcastic” Facebook comment wondering about their weird proposition. What happened next was definitely beyond expectation.

Instead of apologizing for their mistake, Skyscanner replied to the complaining person with a set of funny and smart answers that gathered, in few hours, thousands of likes, and hundreds of comments complementing this great internet win.

Impressive social media presence: With more than 1.2 million followers on Instagram, Airbnb isn’t only good in collecting followers, but is actually the “Best Overall Instagram Presence”. This title hasn’t been awarded by our digital agency, but by the 2016 Shorty Awards, a social media award. The reason behind this recognition is their ability to make a great use of Instagram’s core value by posting interesting visual contents. When searching for a vacation home, people often make up their mind according to pictures. And that’s exactly Airbnb’s social media strategy to attract followers and users.

Reaching out to people: Reaching out to people can be an effective way to gain exposure and master social media. Nivea’s activities on Twitter is a great example. This beauty brand look for people tweeting about skin problems in order to help solving them with customized tips. To find such issues, Nivea simply made use of the Twitter search feature without following specific hashtags. Sometimes, there’s no need to think too much or to spend a budget to promote your brand, a smart move can help you do it.

Inspiring people globally: Dove is another great example of a social media success, simply by trying to make the world better. How? Every once in a while, Dove post a new online video campaign to help women feel good about themselves, and each time their video goes viral. Every campaign is associated with a customized hashtag that allows people to directly relate to the brand and the mission. Their campaign “Dove Real Beauty Sketches” ended up to be the most viewed online ad of all time with more than 163 million viewers on YouTube only. The impact of this campaign was translated into millions of people sharing the supportive and positive message behind it.

User-Generated content: GoPro, the cameras company, is using a social media strategy based on user-generated content to promote its products. In other words, the pictures and videos are submitted by the consumers themselves in order to show their products capabilities, and the experience. Depending on the users to promote GoPro products makes the brand extremely interactive. In 2015, GoPro Instagram followers reached 6 million, and was the fourth most engaging brand on the social network.

Following trending news: Don’t we all love Oreo? Whether with their cookies or their social media presence, the cookie company is doing a great job. We all know how Oreo taste, so we will jump to their online presence. As a matter of fact, Oreo created one of the most successful social media campaigns ever. How? To celebrate their 100th birthday, Oreo produced 100 new posts on Facebook for 100 days inspired by trending news. Each post was shared more than 1,400 times on average boosting their engagement by 195% and gathering more than a million Facebook fans. Another great example of benefiting from trending news, is their “You can still dunk in dark” live post during the Super Bowl blackout which got retweeted more than 15,000 times.

In a world where digital competition is growing bigger and bigger, brands must focus on being unique. If you are willing to kick it up a notch, contact our social media agency to create an effective social media strategy or campaign.